Franchise
A Real Concept.
A Real Concept.
Structured Expansion.
Hacienda is not an expansion story. It is a structured business system. Built on real food, specialty coffee, and operational discipline, the brand operates through a proven model with centralized governance, defined processes, and controlled execution across every critical function.
We expand selectively, guided by financial sustainability, operational capability, and full strategic alignment.
We do not scale for speed.
We scale for strength.
Our objective is clear: To build a cohesive, high-performing network that delivers consistent returns, healthy growth, and measurable long-term value.
Maturity Indicators
A Model That Has Evolved - Not Rushed
Established
2013
More than a decade of continuous operation and structured organic evolution.
Operating Stores
6
A disciplined multi-unit network with operational consistency.
Store Formats
3
Experience · Hub · Bakeaway
Three distinct formats. One unified system.
Supply Model
Integrated
Centralized sourcing standards, controlled procurement, and unified quality assurance.
Operational Framework
Where Structure Protects Performance
Every Hacienda unit operates within a defined operational architecture designed to ensure stability, brand integrity, and margin control.
Structured Spatial Logic
Unified architectural language and design standards.
Standardized Operating Systems
Documented manuals, protocols, and clearly defined SOPs.
Centralized Procurement Governance
Contractual supplier network, cost discipline, and quality benchmarks.
Continuous Team Development
Structured onboarding, operational training, and performance alignment.
Brand & Quality Assurance
Compliance controls and unified brand governance mechanisms.
Financial Monitoring & Reporting
KPI tracking, performance analytics, and structured monthly reporting.
Structured. Controlled. Measured
Business Architecture
Designed for Scalable Discipline
Hacienda’s business model is engineered for controlled scalability, cost transparency, and diversified revenue generation.
01
Scalable Format Architecture
Clearly defined store formats with structured investment, operational, and performance frameworks.
02
Integrated Revenue Ecosystem
Dine-in, take-away, delivery, and catering operate as a complementary system - reducing single-channel exposure.
03
Centralized Supply Integration
Unified procurement securing margins, stability, and negotiation leverage.
04
Structured Cost Model
Balanced fixed and variable cost architecture adaptable across markets.
Structure & Partnership Criteria
Partnership Framework
Partnership Principles
Alignment Before Acceleration
Expansion is activated through compatibility - not opportunity alone.
- Preservation of brand identity
- Operational discipline
- Clear commercial structure
- Long-term strategic commitment
Commercial Structure
Defined. Transparent. Governed.
Partnerships operate under a formally structured framework of rights, obligations, and performance control.
- Defined entry structure
- Structured royalty framework
- Operational governance
- Periodic performance evaluation
Partner Profile
Strategic Compatibility Is Essential
We select partners based on operational discipline and commitment to brand governance.
- Demonstrated operational capability
- Respect for structured brand governance
- Long-term market presence
- Understanding of system-based hospitality models
Development Process
Five Phases.
Five Phases.
One Strategic Direction.
Growth is executed through control and data - not momentum.
01
Strategic Alignment
Evaluation of capital strength, operational background, and shared strategic vision.
02
Location Assessment
Data-driven analysis of commercial viability, competition, and format suitability.
03
Training & Integration
Structured transfer of operational standards and brand governance.
04
Opening Execution
Supported launch under central team supervision.
05
Performance Governance
Continuous KPI monitoring, structured reporting, and operational oversight.
Growth is implemented with control and evidence-not just speed.
Partnership Evaluation Process
✔ Verified investment capacity
✔ Strategic alignment with the model
✔ Long-term market commitment
Next Step
Since 2013, Hacienda has operated as an integrated business system with 6 active units and 3 structured formats. This application represents the initial stage of partner evaluation and does not constitute acceptance or commitment.
Advancement is granted exclusively to candidates demonstrating:
✔ Proven operational capability✔ Verified investment capacity
✔ Strategic alignment with the model
✔ Long-term market commitment
Only qualified candidates proceed to structured due diligence.
Hacienda reserves the right of final approval or rejection at any stage./p>
Preliminary Evaluation Application
This application constitutes the initial stage of candidate assessment and does not represent acceptance or commitment to partnership.
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